BMW 2800 GTS Frua was displayed at the IAA 1969 but never made it into production.
Back in the day, coachbuilders were instrumental in designing cars and building prototypes such as the BMW 2800 GTS made by Italian coachbuilder Pietro Frua.
The car was based on the E9 platform. Frua changed almost all design elements of the 2800 and gave the car a distinctive and bespoke look. Frua wanted a better look than the stock 2800 CS, but he kept the chassis and the engine/transmission the same.
His concept was used at various auto shows throughout the 1970s. The car was then abandoned and eventually found its way into the hands of BMW Classic who started a full restoration. The process of restoring it to its original glory started in 2017 and was finished in 2019 after the BMW Welt Museum acquired it in the 2000s.
Today, the car is displayed at BMW’s headquarters.